When people look back at the World Wide Web of 1996, there can be no doubt that today's web is better and more useful. Hyperlinking webpages and bookmarking were two of the most important aspects of the Web 1.0 world. Soon, though, usability and sharing became very high priorities, and Web 2.0 evolved. Information published in the Web 2.0 world traveled like wildfire, and Web 2.0 became a synonym for cutting edge. Now things are again evolving dramatically. At the DEMO 2009 conference, the Web 2.0 buzz had almost disappeared. Over the past few months a new term--Web 3.0--has been slowly catching people's attention. Is now the time for Web 3.0 to be born? Despite the fact that the author strongly believes in the coming of Web 3.0, the author argues that the time is not yet right for this transition. In this article, the author discusses the challenges of Web 2.0, presents a Web 2.0 checklist, and offers ways to effectively use social networking to promote a library and connect with patrons. In conclusion, the author stresses that Web 3.0 is certainly coming but not in the way many people think at present.