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ERIC Number: EJ396459
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
Ronald Reagan and the Oral Tradition.
Gold, Ellen Reid
Central States Speech Journal, v39 n3-4 p159-75 Fall-Win 1989
Uses oral theory to examine the relationship between cognition and orality. Analyzes how the electronic media mimic the kind of interaction between speaker and audience characteristic of preliterate cultures. Argues that Ronald Reagan's effectiveness on television stems from his use of rhetorical structures characteristic of preliterate oral epics. (MM)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A