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ERIC Number: EJ253825
Record Type: Journal
Publication Date: 1981
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
El lenguaje de la publicidad (The Language of Advertising).
Blanco Lazaro, Enrique T.
Yelmo, n48-49 p25-26 Apr-Sep 1981
Analyzes the language of advertising and the expressive devices it uses to capture the attention of the consumer and arouse his/her interest. Condemns the artificiality of this language and the social values it reflects, quoting profusely from the works of Herman Glaser and other contemporary authors. (MES)
Descriptors: Advertising, Creative Writing, Foreign Countries, Language Styles, Language Usage, Mass Media, Sociocultural Patterns, Socioeconomic Influences, Sociolinguistics, Spanish
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: Spanish
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Spain
Grant or Contract Numbers: N/A