Descriptor
| Advertising | 1 |
| Creative Writing | 1 |
| Foreign Countries | 1 |
| Language Styles | 1 |
| Language Usage | 1 |
| Mass Media | 1 |
| Sociocultural Patterns | 1 |
| Socioeconomic Influences | 1 |
| Sociolinguistics | 1 |
| Spanish | 1 |
Source
| Yelmo | 1 |
Author
| Blanco Lazaro, Enrique T. | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
Education Level
Audience
Location
| Spain | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Blanco Lazaro, Enrique T. – Yelmo, 1981
Analyzes the language of advertising and the expressive devices it uses to capture the attention of the consumer and arouse his/her interest. Condemns the artificiality of this language and the social values it reflects, quoting profusely from the works of Herman Glaser and other contemporary authors. (MES)
Descriptors: Advertising, Creative Writing, Foreign Countries, Language Styles
