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Blanco Lazaro, Enrique T. – Yelmo, 1981
Analyzes the language of advertising and the expressive devices it uses to capture the attention of the consumer and arouse his/her interest. Condemns the artificiality of this language and the social values it reflects, quoting profusely from the works of Herman Glaser and other contemporary authors. (MES)
Descriptors: Advertising, Creative Writing, Foreign Countries, Language Styles
Blansitt, Edward L., Jr., Ed.; Teschner, Richard V., Ed. – 1980
Among the 29 articles collected here are the following: (1) "On Markedness and Sociolinguistic Variation" (Amastae); (2) "On the Form of Bilingual Grammars: The Phonological Component" (Elerick); (3) "On Negation in Comparative Constructions" (Fries); (4) "Class by Value System: Implications for Bilingual…
Descriptors: Bilingual Education, Bilingualism, Code Switching (Language), Contrastive Linguistics