ERIC Number: EJ616164
Record Type: CIJE
Publication Date: 2000
Developing a Behavioral Paradigm for the Performance of Public Relations.
Sharpe, Melvin L.
Public Relations Review, v26 n3 p345-61 Fall 2000
Provides and supports a definition of public relations as behavior with a mode explaining the difficulty of achieving each behavior and the cost to organizations when the behavior is not achieved. Draws from the literature on ethics, rhetorical theory, public relations management, case studies, and from observation and experience to support this definition of public relations. (SC)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A