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ERIC Number: EJ998862
Record Type: Journal
Publication Date: 2013-Feb
Pages: 14
Abstractor: As Provided
ISSN: ISSN-0018-1560
Theorizing University Identity Development: Multiple Perspectives and Common Goals
MacDonald, Ginger Phillips
Higher Education: The International Journal of Higher Education and Educational Planning, v65 n2 p153-166 Feb 2013
Universities articulate their identities during moments of organizational change. The process of development of university identity is herein explored from multiple theoretical strands: (a) industrial/organizational psychology, (b) human development/social psychology, (c) marketing, and (d) postmodern sociological. This article provides an analysis of historic and emergent theories of identity development, suggesting commonalities such as: people seek positive self-identification with their universities; people use comparative "like me versus not like me" strategies; a view toward history and legacy is common, but need to be balanced by a view that identity is evolutionary, complex, and mutable. A case example of complex identity challenges for branch campuses is presented.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A