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ERIC Number: ED304882
Record Type: Non-Journal
Publication Date: 1988-Apr
Pages: 1228
Abstractor: N/A
Proceedings of the Annual Eastern Michigan University Conference on Languages for Business and the Professions (7th, Ann Arbor, Michigan, April 7-9, 1988).
Des Harnais, Gaston, Ed.
Eighty-nine conference papers are presented in 10 sections: (1) language and cultural factors in conducting international business (qualifications for success as an international manager, staffing of international departments, role of second language proficiency, and international management concepts); (2) interdisciplinary language and business programs (status reports, descriptions of specific language programs, and internationalization of the curriculum); (3) international business: curriculum development and teaching; (4) teaching cross-cultural business communication (program descriptions, cross-cultural training programs, and curriculum design); (5) business and professional English for speakers of other languages (written business communication); (6) teaching languages and cultures for business and professions (Chinese, Japanese, and Italian); (7) business and professional French; (8) business German (internships and case studies); (9) business and professional Spanish; and (10) Japanese language and culture (5 papers, included in the 89 previously mentioned). (DJD)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Eastern Michigan Univ., Ypsilanti.
Grant or Contract Numbers: N/A