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Bridges, Claudia M.; Wilhelm, Wendy Bryce – Journal of Marketing Education, 2008
Teaching sustainable marketing practices requires that curricula advocate a "triple bottom line" approach to personal and marketing decision making, emphasizing requirements for a sustainable lifestyle, company, economy, and society. These requirements include environmental/ecological stewardship (maintenance and renewal of "natural capital"),…
Descriptors: Conservation (Environment), Marketing, Decision Making, Business Education
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Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Holmes, Terry – Marketing Education Review, 2013
New information technologies are transforming marketing practice, leading to calls for marketing academics to focus their research and teaching more tightly on areas relevant to practitioners. Developments in e-commerce, business geographic information systems (GIS), and social media offer powerful marketing tools to nontechnical users. This paper…
Descriptors: Marketing, Business Administration Education, Information Technology, Technology Integration
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Smith, Karen H. – Journal of Marketing Education, 2004
There is mounting pressure on business education to increase experiential learning at the same time that budget constraints are forcing universities to increase class size. This article explains the design and implementation of the "Marketing You" project in two large sections of Principles of Marketing to bring experiential learning into the…
Descriptors: Business Administration Education, Marketing, Educational Principles, Experiential Learning
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Ferrell, Linda; Gonzalez, Gabriel – Journal of Marketing Education, 2004
Students were surveyed to determine their beliefs and expectations prior to taking their Principles of Marketing class. The students were surveyed on the first day of class before any introduction to the course. The students were asked eight open-ended questions to determine their knowledge and awareness about marketing as a field of study. The…
Descriptors: Student Attitudes, Career Choice, Marketing, Misconceptions
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Powell, Jane E.; Tapp, Alan J. – International Journal of Mental Health and Addiction, 2009
In this paper the authors present and debate the theoretical case for the use of social marketing to help reduce problem gambling in the public health context of the UK. Is triangulated between the key theories and principles of social marketing, the key literature and its theoretical application to the debate about reducing problem gambling in…
Descriptors: Health Education, Public Health, Marketing, Health Promotion
Potacco, Donna R.; De Young, Sandra – Learning Assistance Review, 2007
Academia has traditionally avoided adopting the fast-paced, profit-oriented operational style that accompanies corporate culture. However, a business model can be successfully adapted to the unique needs of an academic institution, discipline, faculty, and students through the selective adoption of business principles. A classic marketing mix…
Descriptors: Marketing, Student Needs, Educational Methods, Grouping (Instructional Purposes)
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Liu, Ning Rong; Crossley, Michael – Journal of Further and Higher Education, 2010
This article addresses the limited amount of research in the realm of programme marketing in the Chinese higher education sector. Original field research examines the emergence of marketing principles and strategies with specific reference to the experience of three higher education institutions in China. The development and promotion of executive…
Descriptors: Higher Education, Marketing, Foreign Countries, Professional Education
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Whitelaw, S.; Smart, E.; Kopela, J.; Gibson, T.; King, V. – Health Education, 2011
Purpose: Social marketing is increasingly being seen as a potentially effective means of pursuing health education practice generally and within various specific areas such as mental health and wellbeing and more broadly in tackling health inequalities. This paper aims to report and reflect on the authors' experiences of undertaking a health…
Descriptors: Health Services, Long Range Planning, Obesity, Health Education
Mathews, Brian – ALA Editions, 2009
In "Marketing Today's Academic Library", the author uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. Most library marketing intended…
Descriptors: Academic Libraries, Library Services, Marketing, Attitude Change
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Peltier, James W.; Milne, George R.; Phelps, Joseph E.; Barrett, Jennifer T. – Journal of Marketing Education, 2010
An "information privacy gap" exists in marketing education, with little research addressing the state of information privacy and how appropriate privacy strategies and tactics should be communicated to students. The primary purpose of this article is to provide educators an understanding of information privacy and how they can incorporate this…
Descriptors: Business Administration Education, Business Education, Information Policy, Privacy
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Vigar-Ellis, Debbie – South African Journal of Education, 2013
The South African secondary boarding school sector has become more competitive as schools attempt to attract and retain pupils. Management of such schools must not only address the educational and boarding needs of pupils, but also apply appropriate management and marketing principles to compete effectively with boarding schools throughout the…
Descriptors: Selection Criteria, School Choice, Parent Aspiration, Boarding Schools
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Handlin, Amy – American Journal of Business Education, 2012
This paper describes an ethics module developed by the author to engage marketing research students during the fall semester, when they are bombarded by political polls. The module matches ethically questionable polling practices to similarly troubling practices in marketing research. The goals are to show that ethical principles are not topic- or…
Descriptors: Marketing, Ethics, Scientific Research, Teaching Methods
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Tomkovick, Chuck – Journal of Marketing Education, 2004
Effective marketing instructors commonly share a love for their students, an affinity for the subject matter, and a devotion to continuous quality improvement. The purpose of this article is to highlight 10 anchor points for teaching Principles of Marketing, which are designed to better engage students in the learning process. These anchor…
Descriptors: Altruism, Educational Principles, Classroom Environment, Guidelines
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Durkin, Mark; Howcroft, Barry; Fairless, Craig – International Journal of Educational Management, 2016
Purpose: During the last 20 years or so the changing environment in which universities operate has meant that commensurately more emphasis has been placed on marketing principles. In light of this emphasis, it is perhaps a little surprising that relatively little attention has been directed towards the processes by which universities develop their…
Descriptors: Higher Education, Student Recruitment, Case Studies, College Programs
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Rudd, Denis; Mills, Richard – Contemporary Issues in Education Research, 2008
This paper will develop and explain a conceptual framework for the use of business industry marketing techniques within the higher educational spectrum. This framework will demonstrate how sound marketing management can help higher education increase its effectiveness and improve student interest, as well as encourage the development of managerial…
Descriptors: Higher Education, Marketing, Business, Educational Administration
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