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Taylor, Ruth Lesher; Brodowsky, Glen H. – Journal of Teaching in International Business, 2012
International business necessitates that its international business educators prepare today's workforce with skills necessary to take on cross-cultural research tasks and challenges. Yet, global business finds these skills in short supply. Perhaps this is the case because empirical evidence shows U.S. academic coverage of cross-cultural research…
Descriptors: Cross Cultural Studies, Business Administration Education, International Trade, Marketing
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Girard, Tulay; Pinar, Musa – Turkish Online Journal of Educational Technology - TOJET, 2011
This research advances the understanding of the usability of marketing case study modules in the area of interactive web-based technologies through the assignment of seven interactive case modules in a Principles of Marketing course. The case modules were provided for marketing students by the publisher, McGraw Hill Irwin, of the…
Descriptors: Marketing, Attendance, Gender Differences, Course Evaluation
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Wood, Charles M.; Suter, Tracy A. – Journal of Marketing Education, 2004
This article presents an effective course supplement for Principles of Marketing classes. An experiential project involving online auctions is offered to instructors seeking to create a more participatory student environment and an interactive teaching style. A number of learning points are illustrated that allow instructors to use an auction…
Descriptors: Business Administration Education, Marketing, Supplementary Education, Computer Assisted Instruction
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Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Holmes, Terry – Marketing Education Review, 2013
New information technologies are transforming marketing practice, leading to calls for marketing academics to focus their research and teaching more tightly on areas relevant to practitioners. Developments in e-commerce, business geographic information systems (GIS), and social media offer powerful marketing tools to nontechnical users. This paper…
Descriptors: Marketing, Business Administration Education, Information Technology, Technology Integration
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Bridges, Claudia M.; Wilhelm, Wendy Bryce – Journal of Marketing Education, 2008
Teaching sustainable marketing practices requires that curricula advocate a "triple bottom line" approach to personal and marketing decision making, emphasizing requirements for a sustainable lifestyle, company, economy, and society. These requirements include environmental/ecological stewardship (maintenance and renewal of "natural capital"),…
Descriptors: Conservation (Environment), Marketing, Decision Making, Business Education
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Smith, Karen H. – Journal of Marketing Education, 2004
There is mounting pressure on business education to increase experiential learning at the same time that budget constraints are forcing universities to increase class size. This article explains the design and implementation of the "Marketing You" project in two large sections of Principles of Marketing to bring experiential learning into the…
Descriptors: Business Administration Education, Marketing, Educational Principles, Experiential Learning
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Powell, Jane E.; Tapp, Alan J. – International Journal of Mental Health and Addiction, 2009
In this paper the authors present and debate the theoretical case for the use of social marketing to help reduce problem gambling in the public health context of the UK. Is triangulated between the key theories and principles of social marketing, the key literature and its theoretical application to the debate about reducing problem gambling in…
Descriptors: Health Education, Public Health, Marketing, Health Promotion
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Ferrell, Linda; Gonzalez, Gabriel – Journal of Marketing Education, 2004
Students were surveyed to determine their beliefs and expectations prior to taking their Principles of Marketing class. The students were surveyed on the first day of class before any introduction to the course. The students were asked eight open-ended questions to determine their knowledge and awareness about marketing as a field of study. The…
Descriptors: Student Attitudes, Career Choice, Marketing, Misconceptions
Potacco, Donna R.; De Young, Sandra – Learning Assistance Review, 2007
Academia has traditionally avoided adopting the fast-paced, profit-oriented operational style that accompanies corporate culture. However, a business model can be successfully adapted to the unique needs of an academic institution, discipline, faculty, and students through the selective adoption of business principles. A classic marketing mix…
Descriptors: Marketing, Student Needs, Educational Methods, Grouping (Instructional Purposes)
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Liu, Ning Rong; Crossley, Michael – Journal of Further and Higher Education, 2010
This article addresses the limited amount of research in the realm of programme marketing in the Chinese higher education sector. Original field research examines the emergence of marketing principles and strategies with specific reference to the experience of three higher education institutions in China. The development and promotion of executive…
Descriptors: Higher Education, Marketing, Foreign Countries, Professional Education
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Kleinfeld, Elizabeth – Composition Forum, 2018
The Writing Center at Metropolitan State University of Denver, which serves a diverse population, rejects the accommodation model, which depends upon disclosure of difference, in favor of the principles of Universal Design for Learning (UDL), which assumes difference exists and plans in advance for it. Hiring, tutoring, space design, and marketing…
Descriptors: State Universities, Writing (Composition), Laboratories, Access to Education
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Whitelaw, S.; Smart, E.; Kopela, J.; Gibson, T.; King, V. – Health Education, 2011
Purpose: Social marketing is increasingly being seen as a potentially effective means of pursuing health education practice generally and within various specific areas such as mental health and wellbeing and more broadly in tackling health inequalities. This paper aims to report and reflect on the authors' experiences of undertaking a health…
Descriptors: Health Services, Long Range Planning, Obesity, Health Education
Mathews, Brian – ALA Editions, 2009
In "Marketing Today's Academic Library", the author uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. Most library marketing intended…
Descriptors: Academic Libraries, Library Services, Marketing, Attitude Change
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Vigar-Ellis, Debbie – South African Journal of Education, 2013
The South African secondary boarding school sector has become more competitive as schools attempt to attract and retain pupils. Management of such schools must not only address the educational and boarding needs of pupils, but also apply appropriate management and marketing principles to compete effectively with boarding schools throughout the…
Descriptors: Selection Criteria, School Choice, Parent Aspiration, Boarding Schools
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Peltier, James W.; Milne, George R.; Phelps, Joseph E.; Barrett, Jennifer T. – Journal of Marketing Education, 2010
An "information privacy gap" exists in marketing education, with little research addressing the state of information privacy and how appropriate privacy strategies and tactics should be communicated to students. The primary purpose of this article is to provide educators an understanding of information privacy and how they can incorporate this…
Descriptors: Business Administration Education, Business Education, Information Policy, Privacy
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