Marketing principles and consumerism are evident in higher education with universities central to the development of fit for purpose graduates. Students are increasingly viewed as consumers of university products and expected to manage self-hood and to promote themselves to the marketplace. This article is drawn from research in an ongoing larger…

This paper analyses the student decision-making model for international postgraduate (PG) students with a concentration on consumer service marketing principles. Using a grounded theory approach and exploratory techniques (focus groups), it investigates qualitatively why the UK is the destination choice, the rationale for the programme of study…

Objective: Rising inactivity has led to an increase in health promotion campaigns aimed at encouraging healthy behaviour change. While this has become common place, often practices advised by social marketing to maximise effectiveness are overlooked. This study investigates the development and effectiveness of one particular physical activity…

The ongoing marketisation of higher education in England can be understood both conceptually -- in terms of its ideological commitment to competition and accountability; and practically -- in terms of the way that it has altered higher education structurally in a variety of ways. Methods of standardisation and quantification offer validation and…

Twenty years have passed since Green's [2002. "How Popular Musicians Learn: A way Ahead for Music Education." Aldershot: Ashgate] publication which proposed a model of informal learning based upon five key principles. The discussion it ignited within the discipline was vast, the debate is still on-going, and the approach is still being…

For the past six years successive UK governments in England have introduced reforms intended to usher in less aggregated, top-down, bureaucratically overloaded models of service delivery. Yet the "hollowing out" of local government has not resulted in less bureaucracy on the ground or less regulation from above, nor has it diminished…

This article explores the governance structures that cover vocational education and training (VET) in England. The English VET system is highly fragmented, complex and unstable, and has tended to oscillate between centralised command and control, and attempts at marketisation. Its governance arrangements reflect this situation. The various…

"Securing a Sustainable Future for Higher Education," popularly known as the Browne Review, is the independent report on higher education and student finance commissioned by the British government to review how to fund university education in England. Its long-awaited publication in October 2010 sparked the most volatile and contentious…

Personalisation is an emerging "movement" within education. Its roots reside in marketing theory, not in educational theory. As a concept it admits a good deal of confusion. It can refer either to a new mode of governance for the public services, or it qualifies the noun "learning", as in "personalised learning". The…

This bulletin contains the third section of Harold W. Foght's report on the rural schools of Denmark. This section of the report pertains almost wholly to the folk high schools, which have by common consent been the most important factor in the transformation in the rural life of Denmark and in the phenomenal economic and social development of…

This article analyses how one institution, the London School of Economics under Anthony Giddens's directorship, sought to occupy the "condition of publicity" that is increasingly a prerequisite for university success in "knowledge-society" contexts. In particular, we illustrate how the LSE has sought to develop a brand and…