ERIC Number: ED332709
Record Type: RIE
Publication Date: 1990
This paper examines the co-existence of online and CD-ROM technologies in terms of their existing pricing structures, marketing strategies, functionality, and future roles. "Fixed Price Unlimited Usage" (FPUU) pricing and flat-rate pricing are discussed as viable alternatives to current pricing practices. In addition, it is argued that the marketing of CD-ROMs as a separate vehicle to isolated market niches sets the stage for inferior service. Examples are presented which demonstrate that CD-ROM and online technologies can be successfully integrated, and innovation and flexibility are cited as the major determinants in the success or failure of information products. Concluding the speech are predictions for the Information Age which include: (1) the growth of time-sharing services; (2) foreign competition; (3) government funded super networks; (4) the production of machine readable data; (5) the merging of database producers; and (6) the continued growth of online and CD-ROM technologies. (MAB)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the National Online Conference (Washington, DC, November 5-7, 1990).