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ERIC Number: EJ392363
Record Type: Journal
Publication Date: 1989
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
A Marketing Perspective on Educational Games, Simulations and Workshops.
Cryer, Patricia
Simulation/Games for Learning, v19 n1 p35-44 Mar 1989
Examines the literature on marketing and uses the four elements of product, price, place, and promotion to elicit guidance for those who wish to market educational games, simulations, and workshops. Devising a marketing strategy centered on the customer is discussed, and the distinction between goods and services is described. (11 references) (Author/LRW)
Publication Type: Journal Articles; Guides - General; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A