ERIC Number: EJ606165
Record Type: CIJE
Publication Date: 1999
Reference Count: 0
Marketing Factors Influencing the Overall Satisfaction of Marriage Education Participants.
Morris, Michael Lane; Cooper, Catherine; Gross, Kevin H.
Family Relations, v48 n3 p251-61 Jul 1999
Seventy-one married couples attending marriage education workshops were surveyed regarding price, product, place, people, and promotional marketing factors influencing their overall satisfaction as workshop participants. Findings suggest both similar and unique marketing factors influenced husbands' and wives' satisfaction. Recommendations for family life researchers and educators are given. (Author/MKA)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A