All aspects of school elections ranging from the nuts and bolts of campaign organization and media relations to effective long-term strategies to sustain community support for school funding and board member leadership comprise the 11 chapters of this two-part book. The first part offers an overview of board member election campaigns and effective general strategies and organizational methods. All the recommendations require relatively modest financing compared to other public elections. The second part pertains to school referendum campaigns and discusses the subject of elections in greater detail. Sample campaign materials, job descriptions, and timelines are easily adaptable to a school system's needs. This part presents its basic political strategy in two chapters titled "11 Lessons in Success" and "Steps to Success." Then two types of campaigns are outlined--the "Yes Vote" and the "Community Crusade," with subsequent chapters devoted to the media, campaign literature, finances, organization, speeches, and followup activities. (JAM)