Training student employees in Educational Outreach and Student Services (EOSS) at Arizona State University's West campus is important to maintaining a knowledgeable and productive workforce. This dissertation describes the results of an action research study in which social media tools were utilized as a delivery mechanism for training student employees on three ASU initiatives: the New American University, Sun Devil Pride and Social Entrepreneurship. The social media tools included YouTube and Vimeo, user-generated video sites, Facebook, and a Google Sites website. Five student employees in EOSS at the West campus were identified and recruited for a six-week study. The students participated in online pre- and post-surveys, blogging via Facebook, a focus group, and case study assessment. Data collected through blogs, audio recordings, and field notes provided insight on the positive benefits of using social media to train student employees and participants' understanding and personal connection to the three initiatives. Analysis of the data identified three themes: peer-to-peer relationships, connectedness to both internal and external community, and competency capital. Though these themes were apparent, the researcher found that participants' identities as Arizona State University students were affected more than their student employee identities. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]