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ERIC Number: ED227496
Record Type: Non-Journal
Publication Date: 1983-Mar
Pages: 53
Abstractor: N/A
Reference Count: N/A
Communication Behaviors and Attitudes of Environmental Publics: Two Studies. Journalism Monographs Number Eighty-One.
Grunig, James E.
Two studies were conducted to test the situational theory of communication while at the same time using the theory to determine the nature of different environmental publics, the cognitive strategies they use to resolve environmental issues, and their demographic characteristics. One study identified and examined urban environmental publics, while the other worked with rural publics. Eight environmental issues were used for the situation perception and communication behavior variables in each study with questions eliciting the problem recognition, level of involvement and constraint recognition of the subjects for each issue. Information seeking, information processing, and knowledge of actual environmental news were also measured. Results showed that in both rural and urban samples there was a public concerned with general environmental issues, but that different publics emerged from special interest problems such as superhighways and whale extinction. When an issue affects nearly everyone, as do energy and air pollution, people who otherwise would not be concerned with the environment become members of a special environmental public. Finally, publics characterized by behavior similarities cannot be identified by demographic indicators and personal activities or attitudes. (JL)
AEJMC Publications, College of Journalism, University of South Carolina, Columbia, SC 29208.
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.