ERIC Number: EJ278272
Record Type: Journal
Publication Date: 1983-Mar
Reference Count: N/A
Marketing Prior Learning Assessment Programs.
Heeger, Gerald A.
New Directions for Experiential Learning, (Cost-Effective Assessment of Prior Learning) n19 p7-26 Mar 1983
Experiential learning programs must be marketed effectively if they are to succeed. The formulation of market strategy is discussed including: strategic planning; identification of a market target; and development of a market mix. A commitment to marketing academic programs is seen as a commitment to self-assessment. (MW)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A