ERIC Number: EJ1148172
Record Type: Journal
Publication Date: 2017
Abstractor: As Provided
Making Markets for Low-Cost Schooling: The Devices and Investments behind Bridge International Academies
Riep, Curtis B.
Globalisation, Societies and Education, v15 n3 p352-366 2017
This paper explores the market-making devices behind Bridge International Academies: a for-profit education company aiming to school millions of nursery and primary aged-students living on less than $2 per day. A wide variety of devices are utilised by Bridge International Academies to construct mass markets for low-cost schooling, including GPS devices that map low-income communities, smartphones that automate administrative functions, and computer devices that perform the duties of a teacher. Moreover, this paper also outlines the network of investors supplying the company with the necessary capital to put market devices into practice and hence, build markets for low-cost schooling.
Descriptors: Marketing, Proprietary Schools, Costs, Educational Finance, Low Income Groups, Geographic Information Systems, Telecommunications, Handheld Devices, Computers, Teaching Methods, Financial Support, Foreign Countries, Investment, Technology Uses in Education
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Africa; Asia