ERIC Number: EJ408062
Record Type: CIJE
Publication Date: 1990
Integrating Ethics into the Marketing Curriculum.
Martin, James H.
Journal of Education for Business, v65 n7 p322-27 Apr 1990
Describes how John Carroll University successfully integrated ethics into existing marketing courses. Provides a summary of the current literature on marketing ethics, discusses the educational goals that are met by integrating ethics into the curriculum, examines available curricular options, and details the design and implementation of a segment on business ethics for a consumer behavior course. (Author)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A