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Broussard, Sharee LeBlanc – International Journal of Educational Advancement, 2011
This is an abbreviation of the author's dissertation. Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model of…
Descriptors: Higher Education, Colleges, Institutional Advancement, Public Relations
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Gifford, Janet – Continuing Higher Education Review, 2010
Online programs and courses are established presences in higher education, and so are processes such as online registration. Prospective students routinely turn to the web for information to help them decide on the most appropriate programs for their situation. Digital public relations (digital PR) is rapidly becoming one of the cornerstones of an…
Descriptors: Continuing Education, Public Relations, Marketing, Program Descriptions
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Strachan, Rebecca; Dele-Ajayi, Opeyemi; Stonehouse, Jane; Logan, Steve; Poolan, Tim; Blakelock, Linda; Bell, Richard – Higher Education Pedagogies, 2020
The UK construction sector is not diverse and is reputed to be dangerous, dirty, physically demanding and non-professional. Young people often regard construction jobs as a last resort. Yet there is a growing skills shortage that needs to attract greater diversity of applicants. The aim of the BRIDGE (Building Routes Into Degrees with Greater…
Descriptors: Foreign Countries, Construction Industry, Career Choice, Higher Education
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Vengadasalam, Sarbani Sen – International Journal of Curriculum and Instruction, 2020
Institutions of higher education introduced professional writing classes as a way of preparing students for on-the-job-writing. To better accomplish the goal as well as to get a more consistent output from these classes that require the writing of a project proposal or report, writing teachers may want to incorporate "R.E.A.L."…
Descriptors: Writing Instruction, Program Proposals, Reports, Proposal Writing
Marcos-Cuevas, Javier; Critten, Peter; Squire, Phil; Speakman, James I. F. – Journal of Marketing Education, 2014
Sales education has grown in importance, particularly throughout the last decade, with an increasing number of university sales centers offering programs to prepare new generations of sales professionals. In this article, we describe how work-based learning, action research, and reflective practice used in a sales master program can be used in…
Descriptors: Business Administration Education, Sales Occupations, Experiential Learning, Action Research
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Fowler, Kendra; Thomas, Veronica L. – Journal of Marketing Education, 2015
This article provides marketing educators with a blogging activity that allows students to add to their marketing expertise as well as enhance their communication skills. Specifically, we propose an activity that incorporates the necessary steps for experiential learning to be achieved. Furthermore, the effectiveness of this activity is examined…
Descriptors: Electronic Publishing, Web Sites, Cognitive Style, Business Administration Education
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Ibay, Samera Batao; Pa-alisbo, Mark Anthony Cenas – World Journal of Education, 2020
The knowledge and ability of the individuals in a managerial position are to fulfill some specific management activities or tasks. Managerial skills are important for many reasons. Being a manager in an educational setting is a position to act as an effective leader and problem-solver in many simple and complex situations. However, in Thailand, it…
Descriptors: School Administration, Catholic Schools, Secondary Schools, Professional Development
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Kelch, Kenneth; Malupa-Kim, Miralynn – ORTESOL Journal, 2014
Case studies are often traditionally thought of as being used in medical, legal, and business training. Physicians have long been trained by the case method, as medical school students are presented with the particulars of a patient's medical problem and are tasked with providing a diagnosis and course of treatment. In the legal field, Stanford…
Descriptors: Case Studies, Language Teachers, Faculty Development, Critical Thinking
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Retra, Kim; van Hoorn, Peter; van Gogh, Marcel; Maas, Joep; Rozendal, Inge; Dekker, Jan; de Esch, lwan; Bossink, Bart; van der Sijde, Peter – Industry and Higher Education, 2016
This article is concerned with the emergence of the science-business (SB) profession and the role of the SB professional (SBP) in both academia and business. Transferring science to markets can take a variety of routes depending on the stage of development and the people and skill sets involved. An SBP may co-develop opportunities for exploitation…
Descriptors: Interdisciplinary Approach, Sciences, Business, Scientists
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Wilson, Maureen E.; Hirschy, Amy S.; Braxton, John M. – Journal of College and University Student Housing, 2016
To protect the welfare of students, staff, and other clients in housing and residence life (HRL), administrators must understand what behaviors are unacceptable. Professionals might make idiosyncratic and unconstrained decisions when there is no conduct code or set of informal rules. Informal rules may become norms comprising normative structures…
Descriptors: Regression (Statistics), College Housing, Program Administration, Resident Advisers
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Mains, Mark; Jenkins-Howard, Brooke; Stephenson, Laura – Journal of Extension, 2013
As the use of social media increases, Extension is challenged to stay relevant with cliental by using digital tools. This article illustrates how Facebook can be part of Extension's repertoire of methods for communication, program implementation, education, and marketing. This allows professionals to build social networking capacity with…
Descriptors: Social Networks, Educational Technology, Extension Education, Technology Uses in Education
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Dauenhauer, Brian; Carson, Russell L.; Krause, Jennifer; Hodgin, Katie; Jones, Terry; Weinberger, Cyrus – Journal of Physical Education, Recreation & Dance, 2018
Schools are important venues for physical activity (PA) promotion, and many are working to develop and sustain high-quality comprehensive school physical activity programs (CSPAPs). Educators interested in serving as PA leaders on school campuses are likely to benefit from continuing professional development (PD) focused on knowledge and skills…
Descriptors: Instructional Leadership, Physical Activities, Health Promotion, Program Development
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Munoz, Laura; Miller, Richard J.; Poole, Sonja Martin – Marketing Education Review, 2016
On the basis of experiential learning theory and Cialdini's principles of influence, two psychological streams focused on providing hands-on experiences and on effectively influencing individuals, this article identifies a typology of students to engage them in professional student organizations. Exploratory factor analysis and cluster analysis…
Descriptors: Student Organizations, Classification, Student Participation, Factor Analysis
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Stevick, Thomas R. – New Directions for Higher Education, 2010
At many institutions, the vice president of institutional advancement oversees the functions of development, alumni relations, and marketing and communications. University leaders expect these functions to be integrated and to work hand-in-hand to advance the institution's mission, particularly in the area of private donations. The reality is that…
Descriptors: Fund Raising, Institutional Advancement, Private Sector, Alumni
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Fong, Jim – Continuing Higher Education Review, 2009
In this economy, college and university continuing education units will not automatically reap the benefits of returning adult learners as in past recessions: this economy caused a drastic reduction of resources available to the workforce and for personal revenue. As a result of decreased personal income and workforce training funding, competition…
Descriptors: Continuing Education, Adult Education, Student Recruitment, Marketing
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