This report describes a 2-year study designed to determine how various groups within the marketing education profession viewed important professional concerns. Issues addressed in the three primary research questions were: the nature of the concerns of the professional community; whether the concerns varied based on affiliation with marketing…

These proceedings contain the following 14 papers: "Relationship between the Training Needs of Sales/Marketing Trainers and Their Career Stages" (Isaac B. Owolabi); "A Report of a Marketing Education Professional Development Activity to Provide Training for Teachers in the Use of the Nominal Group Technique" (Stephen R. Lucas, Benton E. Miles);…

The logo controversy was sparked by an article on the "San Jose Mercury News"' website that was promptly picked up by other news outlets and shared across social networks. Under the headline "University of California introduces a modern logo" sat a blurry, low-quality image of the new monogram next to the 145-year-old UC seal.…

ESL programs at post-secondary institutions must often generate revenue in addition to teaching students English. Institutions often impose explicit expectations on these programs to generate profit, creating unique challenges for those who administer them. This qualitative case study investigated challenges faced by ESL program directors at one…

As health care providers, patients, and employers adjust to the changes related to the Patient Protection and Affordable Care Act, which promises to extend medical coverage to thirty million previously uninsured Americans, community colleges are gearing up to keep pace with rising economic and societal demands for medical and allied health…

The Education Planner website provides a searchable database of approximately 1,700 undergraduate post-secondary programs in British Columbia (BC). It is intended as a "one-start entry point" for students looking for post-secondary options. This independent review of Education Planner was undertaken to determine its overall…

The conference featured more than 40 presentations representing existing and planned innovative programs in all levels of distributive marketing education in six States. In addition to the presentations (not reproduced in their entirety in the report), there were sessions and workshops for secondary, post secondary, and adult levels and for city…

This paper explores the post-graduation experiences of 94 doctoral graduates from the Division of Business at the University of South Australia. Data were gathered by means of an online questionnaire. The first part examines the extent to which the original goals and ambitions of the graduates were realised in successfully completing the doctoral…

This guide is designed to provide the curriculum coordinator with a basis for planning a comprehensive program in the field of marketing as well as to provide marketing and distributive education teacher/coordinators with maximum flexibility in planning an industrial marketing curriculum. The guide was constructed by identifying the competencies…

Marketing can solve problems postsecondary vocational educators face related to enrollment, professional contribution, image, and program quality. Postsecondary vocational education should be aggressively marketed because of its expanding growth and mission. Postsecondary institutions are using various marketing strategies, including activities…

This report presents results of a project to identify alternative delivery systems for marketing education and to disseminate marketing education resource information. It describes project objectives and activities, including development of a regional delivery approach, preparation of trainers to conduct regional inservice meetings, and regional…

This guide for an adult marketing education course provides instructors with the necessary materials to present a seminar about "image management to project professionalism." General teaching suggestions are provided as well as a course outline and a time chart that provides guidelines for the minimum and maximum time to be spent on each…

Because of its pervasive "image problem," vocational education (VE) is not being given high priority by leaders of the new vocational education school reform movement and it is being forced to compete against others in the arena of education for a shrinking student population and scarce resources. Like other service industries, VE has…

One of a series of digests on topics related to the marketing of cooperative education, this digest discusses publication basics for cooperative education professionals. Designed to provide the kind of nuts and bolts information to be kept at hand for review before beginning any printing project, the digest discusses: (1) simplicity in the…

This document provides a framework for a broad-based secondary and postsecondary curriculum to prepare students for employment in marketing management and research (MMR). The first part of the technical competency profile (TCP) contains the following items: an explanation of the purpose and scope of Ohio's TCPs; college tech prep program…