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ERIC Number: EJ963428
Record Type: Journal
Publication Date: 2012-Mar
Pages: 15
Abstractor: As Provided
ISSN: ISSN-1555-4589
Leading Change with Slogans: Border University in Transition
Gonzales, Leslie D.; Pacheco, Arturo
Journal of Cases in Educational Leadership, v15 n1 p51-65 Mar 2012
In this study, the authors problematize the use of slogans when it comes to leading major organizational change. Specifically, they outline the slogans that Border University leaders used to explain and justify the university's transition from a regional, primarily teaching-focused university to an aspiring nationally recognized, Tier One research university. They argue that Border leaders used slogans built out of dominant and attractive logics, which led to the silencing of important questions and critiques that faculty members had about the change, but failed to voice aloud. Educational leaders who are interested in administering a democratic and discursive organization will find the insights in this study useful. (Contains 2 tables and 1 note.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Texas