This paper explores various kinds of logics of "business education for sustainability" and how these "logics" position the subject business person, based on eight teachers' reasoning of their own practices. The concept of logics developed within a discourse theoretical framework is employed to analyse the teachers' reasoning. The analysis takes its starting point in different approaches to how a business ought to or could take responsibility for sustainable development. Different approaches to business ethical responsibilities, in combination with assumptions about how educational content is legitimised and presupposed purposes of education, are used to construct logics of business education for sustainability. In the paper, the results of this analysis are presented as: the "logic of profit-," "social-" or "radical-oriented business education." Our results also show how the different logics position the subject business person differently, as one who adapts to, adds or creates ethical values. The results are first discussed in terms of how environmental and social challenges could be dealt with in the future and secondly, considering the risk of de-subjectification with regard to profit-oriented business education, the implications this may have for the educational quality itself.