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ERIC Number: EJ1130341
Record Type: Journal
Publication Date: 2015
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
A Journal-Neutral Ratio for Marketing Faculty Scholarship Assessment
Elbeck, Matt; Baruca, Arne
Marketing Education Review, v25 n3 p193-204 2015
This article proposes a journal-neutral Publication to Citation Ratio (PCR) to complement qualitative methods to evaluate a marketing educator's scholarship for reappointment, promotion, tenure, and post-tenure review (RPTP) decisions. We empirically establish a minimum time period to evaluate scholarship data, then benchmark publication and citation counts from a sample of 270 marketing educators. The purpose is to equally represent the academic ranks and business school emphasis (teaching to research intensive) to describe "how much scholarship is good enough." Discussion includes significant findings useful for RPTP decisions.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research; Information Analyses
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A