This article studies the research productivity of scholars and institutional departments in the field of marketing, by examining data of published articles in four premier marketing journals ("Journal of Consumer Research," "Journal of Marketing," "Journal of Marketing Research and Marketing Science") from 2010 to…

In this article, we review the recent expansion within the sales education literature from five primary journals and the business literature at large. The five primary journals are the "Journal of Marketing Education, Marketing Education Review, Journal for the Advancement of Marketing Education, Journal of Education for Business," and…

Many colleges of business demand A-level journal publications from marketing faculty as a condition for professional advancement. Yet only around 10 percent of marketing academics ever publish in the "Big 4," A-level journals ("Journal of Marketing," "Journal of Marketing Research," "Journal of Consumer…

Higher education has witnessed unprecedented changes in the last two decades -- a highly competitive global market, varying nature of work, industry expectations, learning preferences, advancement in technology, and to top it all a pandemic. To sustain and remain competitive Higher Educational Institutions (HEIs) have shown an increased interest…

In response to the "Journal of Marketing Education" special issue on teaching turmoil and triumphs in times of crisis, we develop and test a student anxiety, preparation and learning framework for responding to external crises. We use structural equation modeling to assess how COVID-19 anxiety impacts classrelated anxiety, class…

The role of higher education to produce qualified graduates with high competence for competitive and borderless job markets has become solemnly complicated in the current globalized world. In parallel, the persistent paradox of what constitutes the quality of education has provoked intellectual debates in diverse educational settings -- causing…

The "Journal of Marketing Education" is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the "Journal of Marketing Education," "Marketing Education Review," "Journal of…

This special issue of "Journal of Marketing Education" was intended to engage as broad a perspective on simulations in the marketing classroom as possible. While some of the articles deal with the use of computerized marketing simulations, there are also articles that view simulations as imitating and pretending. The evidence from the…

Gamifying educational practices is a trend in the field of education, especially in universities. Knowing which dimensions are significant in active gamified methodologies allows understanding the extent to which a dimension depends on another if there is a correlation between them. Through the GAMEX (gameful experience in gamification) scale,…

Unlike the diversity issues in corporate governance, the diversity in top academic positions (e.g., editorial boards of academic journals in business) is rather underresearched. The editorial boards of academic marketing journals are important gatekeepers and trendsetters in the creation and dissemination of marketing knowledge. Membership on…

The purposes of this manuscript are to identify common statistical mistakes in sport management, and to provide scholars with suggestions on how to develop and improve the quality of quantitative research. We have reviewed articles published from 2001 to 2017 in the "Journal of Sport Management," "Sport Management Review,"…

This paper attempts to measure ICT orientation of higher education teachers in Indian context. The study has identified 4 factors of ICT orientation and examined their impact on Job performance. To generate the items, their purification and validation this study has adopted well accepted and renowned scale development procedures by Churchill…

Previous research has adopted various methods to assess the relative quality of academic marketing journals. This study, as a replication and extension of Chen and Huang (2007), introduces the Author Affiliation Index (AAI) as an alternative approach to assessing marketing journal quality. The AAI is defined as the ratio of articles authored by…

Marketing educators have long espoused the importance of critical thinking as a means of developing students' higher-order problem-solving skills. In this article, we utilize an historical approach to investigate how educators have defined, operationalized, and empirically evaluated the critical thinking construct. To accomplish this, we review…

In this rejoinder to "Identifying Research Topic Development in Business and Management Education Research Using Legitimation Code Theory," published in the "Journal of Management Education," Dec 2016 (see EJ1118407), Donald R. Bacon discusses the similarities between Arbaugh et al.'s (2016) findings and the scholarship…