ERIC Number: EJ504913
Record Type: Journal
Publication Date: 1995
Reference Count: N/A
Selling Technology in Technical Advertisements: A Case Study.
Guthrie, James R.
Technical Communication: Journal of the Society for Technical Communication, v42 n2 p226-30 May 1995
Argues that, as the category of "technical products" has expanded and the public's enthusiasm for such products has lessened, marketing writers have begun to reconsider their approaches to technology in ads. Studies two technical ads in detail, and compares the ways in which they portray technology. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Authoring Institution: N/A