ERIC Number: EJ669460
Record Type: CIJE
Publication Date: 2003
Teaching Culture: The Challenges and Opportunities of International Public Relations.
George, Amiso M.
Business Communication Quarterly, v66 n2 p97-113 Jun 2003
Focuses on the challenges and opportunities for international public relations practice. Looks at current United States-Arab relations issues in international crisis communication. Discusses those issues, especially the role of culture and media. Proposes strategies including a case study that teachers can use to help students become effective businesspersons and communicators in an intercultural and international framework. (SG)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Authoring Institution: N/A