ERIC Number: EJ363121
Record Type: CIJE
Publication Date: 1987
Information Sensitive Consumers and Market Information.
Price, Linda L.; And Others
Journal of Consumer Affairs, v21 n2 p328-41 Win 1987
Past research on consumer information has emphasized the effects of informed consumers of the provision of goods by sellers. This paper examines the effects of informed consumers on other consumers' product choices. These are demand-side effects. Directions for research are outlined. Author/CH)
Publication Type: Journal Articles; Reports - General
Education Level: N/A
Authoring Institution: N/A
Note: Available from American Council on Consumer Interests, 240 Stanley Hall, University of Missouri, Columbia, MO 65211.