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ERIC Number: EJ798305
Record Type: Journal
Publication Date: 2006
Pages: 4
Abstractor: ERIC
ISSN: ISSN-1080-5699
Nonprofit Communications from a Corporate Communications Viewpoint
Cross, Ava
Business Communication Quarterly, v69 n3 p316-319 2006
Nonprofit organizations, such as social service agencies, charities, and hospitals, plan and prepare communications that are vital to their missions. Although not corporations, these organizations produce news releases, newsletters, and annual reports that are similar to those created in the corporate sector. In this research project for a course titled Corporate Communications, students apply the concepts learned about corporate image-enhancement and reputation-management documents to the nonprofit sector through an assignment requiring some firsthand research into nonprofit communications. The assignment seems to work well; students like getting out of the classroom to do research, learning about nonprofit communications, applying corporate communication strategies and practices to the nonprofit sector, and being exposed to a potential career path.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A