Today's consumers also termed as the "Eye Generation" consume lots of visual data through the net, mobile phones, advertisement, mobile applications and many others. This is because the visuals are considered as a more accessible means of obtaining and communicating messages. Research works have elaborated facts and figures from surveys on students before leaving college. For example, students engaged in over 10,000 hours playing computer games, over 200,000 emails and text messages; over 10,000 hours on cell phones; over 20,000 hours in front of the Television box, exposed to over 500,000 ads (Prensky, 2001). These numbers point towards societies with visual abilities but only as passive consumers without the ability to interpret or to question the veracity of media and visual messages. Bleed, (2005) voiced that: 'A shift to a new form of literacy is required for three reasons.…the changing nature of the younger generation.…the adoption of technology that supports the 21st - century skill sets….and the desire to create.'