The suggestions for planning, running, and evaluating minority television programing presented in this handbook are based on the experience and example of the FIESTA project (Tucson, Arizona). After initiating the reader into the topic of minority programing, the document disucsses the following topics: broadcast research, origins of the FIESTA project, defining the minority audience, audience research methods, preproduction audience research, promotion, format and content, production from the producer-director's view, management, production from the anthropologist's view, integration of research and production, integration of the project and the community, final research results, and assessment of the project. The statistical results of the FIESTA research and surveys are provided. (WH)