The qualitative study reported here explored why agricultural agents pursue an Extension career. A purposive sample was used to select twelve Florida agricultural agents. Interviews investigated positive and negative influences that affected agents' employment decisions. Grounded theory was used as the primary data analysis method (Strauss & Corbin, 1998). The selective categories most influential on agents' decisions to enter into Extension were: agent background, career contacts, service to agricultural community, nature of Extension work, position fit, and university-supported education. A grounded theory was developed to explain the findings. Results are useful for Extension to practice proactive agent recruitment. (Contains 1 figure.)