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ERIC Number: EJ947328
Record Type: Journal
Publication Date: 2010
Pages: 3
Abstractor: As Provided
ISSN: ISSN-0738-6729
Virtual Rewards for Driving Green
Pritchard, Josh
Behavior Analyst, v33 n2 p185-187 Fall 2010
Carbon dioxide from automobiles is a major contributor to global climate change. In "Virtual Rewards for Driving Green," Josh Pritchard proposes a computer application that will enable fuel-efficient drivers to earn "green" dollars with which to buy digital merchandise on the Web. Can getting items that exist only in cyberspace actually change a person's driving behavior? Pritchard, who notes that people are spending billions of real dollars on virtual items each year, is currently developing an app called Green Wheels to find out. (Contains 1 footnote.)
Association for Behavior Analysis International. 1219 South Park Street, Kalamazoo, MI 49001. Tel: 269-492-9310; Fax: 269-492-9316; e-mail:; Web site:
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A