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Langer, Beryl – Childhood: A Global Journal of Child Research, 2005
This article locates George Herbert Meads account of self-formation in the context of global consumer capitalism, in which the "generalized other" is constructed as a desiring consumer. It argues for a sociology of consumer childhood that, via Mead, takes children's agency as a given and explores the implications of their interaction with the…
Descriptors: Children, Consumer Economics, Socialization, Alienation