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ERIC Number: ED144491
Record Type: Non-Journal
Publication Date: 1976
Pages: 90
Abstractor: N/A
The Cultivation of Ivy. A Saga of the College in America.
Thelin, John R
The popular image of the Ivy League is one of a slightly awesome bastion of the well-born, well-bred, and soon-to-be-powerful or, less charitably, a haven for "the effete, unAmerican, and hopelessly bookish." This pervasive idea of collegiate personality is analyzed, tracing the evolution of the Ivy League from an incongruous array of unselective schools to the self-consciously elite and fiercely selective family it is today. Surveyed are such matters as football, pulp journalism and second-rate fiction, campus souvenirs, fashion advertisements, and public relations brochures as serious guides to the changing personality of the Ivy League. The unwelcome exploitation of the Ivy mystique in marketing and advertising and its change in public image are discussed. The history of higher education is interpreted as an important component of American social history, since it represents the crucial interaction of institutions with culture over the years. (Editor/MSE)
Schenkman Publishing Company, 3 Mt. Auburn Place, Cambridge, Mass. 02138 ($4.95)
Publication Type: Books
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A