Study aim: To improve the teaching of football techniques by applying cognitive and imagery techniques. Material and methods: Four groups of subjects, n = 32 each, were studied: male and female physical education students aged 20-21 years, not engaged previously in football training; male juniors and minors, aged 16 and 13 years, respectively, attending mastery School of Sports (football); their training experience amounted to 6 and 3 years, respectively. Every group was divided into two subgroups (n = 16 each)--control and experimental. All subjects underwent a course consisting of 40 sessions lasting 90 min each, once weekly. Before and at the end of study period the participants were subjected to 3 specific tests assessing their knowledge, motor fitness and game skills. Results: Subjects from all experimental groups achieved significantly (mostly p less than 0.001) better results than the respective control groups in all three areas--knowledge, motor fitness and game skills. The levels of acquired knowledge significantly (p less than 0.05-0.001) correlated with specific motor fitness and game skills in all groups of subjects. Conclusions: Cognitive approach improves the results teaching football techniques and may serve as a valuable tool in training. (Contains 2 figures and 5 tables.)