ERIC Number: EJ626337
Record Type: Journal
Publication Date: 2001
From School Choice to Student Voice.
Heckman, Paul E.; Montera, Viki L.
School Administrator, v58 n5 p40-44,46 May 2001
Educational mass marketing approaches are like fast-food franchises; they offer homogeneous, standardized products that cannot satisfy every consumer's needs. A niche market looks inside the masses to address more individual, specialized choices missing from the menu. Variability, not uniformity, should guide development of public schooling. (MLH)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Arizona (Tucson)