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ERIC Number: ED553661
Record Type: Non-Journal
Publication Date: 2013
Pages: 114
Abstractor: As Provided
ISBN: 978-1-3030-9803-1
Dynamics of a Successful Planned Giving Program Utilizing Shared Leadership at Historically Black Colleges and Universities (HBCUs)
Baldwin, Robin Lynn Brunty
ProQuest LLC, D.E.Lead. Dissertation, University of Charleston - Beckley
The purpose of this study was to evaluate the dynamics of a successful planned giving program utilizing shared leadership at Historically Black Colleges and Universities (HBCUs). This information will assist the leadership in determining if and how a successful planned giving program can be established for HBCUs. It is possible for planned gifts to provide a steady source of income for a university. These funds can aid students and provide more educational opportunities. Understanding how the essential elements of leadership correlate with University motivation and success in planned giving can be vital to strategic development planning. A relational approach was taken to evaluate to what extent shared leadership practices are related to planned giving success, what elements are related to a successful program, and the factors that drive individuals to contribute to a planned giving program. Out of a population of ninety one (N = 91) web-accessible HBCUs, a total of fifty (n = 50) responses were obtained from development leaders, with ten (n = 10) completing an online survey regarding leadership practices and program success. Results indicated that 44% of HBCUs have invested in a planned giving program. Of the ten with completed planned giving programs that completed the on-line survey, results from a multiple regression analysis and additional correlational analyses indicated there was no relationship between leadership practices and program success (R[superscript 2] = 34.3%; p = 0.81). Results from the three qualitative analyses research questions indicated the following: RQ2 subjects believed there were four common themes regarding the primary elements of success (7 out of 10 reporting) student involvement (29%), engaging past donors (29%), utilizing endowments (14%) and shared leadership that is personal (29%); RQ3 subjects felt unanimous support from their university, (7 out of 10 reporting) with the major areas of support marketing and staff operations; RQ4 subjects believed there were five common themes motivating donors to contribute to their university (8 out of 10 reporting) including affinity (38%), leaving a legacy (38%), belief in the institution (38%), relationships with donors (75%), and university growth (38%). [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site:
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A