Recent scandals have tarnished the integrity of the accounting profession, marking it with a modern version of the scarlet letter "A," which represented disgrace in Nathaniel Hawthorne's "The Scarlet Letter." In this study, the authors surveyed college business students on their perceptions of the accounting profession and examined how it can overcome its fall from grace. The encouraging news for business educators is that students are not rethinking their college major or career choice as a result of the corporate accounting problems. (Contains 5 tables.)