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ERIC Number: EJ877050
Record Type: Journal
Publication Date: 2010
Pages: 4
Abstractor: ERIC
ISSN: ISSN-0818-8068
Run that Sexy Motto by Me Again
Gora, Joseph
Australian Universities' Review, v52 n1 p77-80 2010
As temples of higher learning, universities are particularly partial to Latin phraseology. The more obscure the phrase, the better. Latin froth can also convey a potent image of lofty intellectualism that emboldens vacuous claims to "higher education" and "excellence". The motto is indeed a wonderful window to the university's soul. It is what Oscar Wilde might have referred to as the triumph of hope over experience. In this article, the author talks about university mottos and presents examples of mottos that are emblazoned on university coats of arms. There are also many other promotional emissions to take into account, like mission/vision/value statements, that aspire to the other-worldly elitism of today's universities. The author describes a few examples of what some universities say about themselves.
National Tertiary Education Union. PO Box 1323, South Melbourne 3205, Australia. Tel: +61-3-92541910; Fax: +61-3-92541915; e-mail:; Web site:
Publication Type: Journal Articles; Opinion Papers
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia