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Gora, Joseph – Australian Universities' Review, 2010
As temples of higher learning, universities are particularly partial to Latin phraseology. The more obscure the phrase, the better. Latin froth can also convey a potent image of lofty intellectualism that emboldens vacuous claims to "higher education" and "excellence". The motto is indeed a wonderful window to the university's…
Descriptors: Higher Education, Ideology, Institutional Mission, Marketing