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ERIC Number: EJ794147
Record Type: Journal
Publication Date: 2008-Apr-25
Pages: 1
Abstractor: ERIC
ISSN: ISSN-0009-5982
Good Research and Faculty Buy-in: 2 Keys to Effective Marketing
Blumenstyk, Goldie
Chronicle of Higher Education, v54 n33 pA21 Apr 2008
Effective marketing requires more than a sleek new logo. This article presents excerpts of an online discussion on the dos and don'ts of college marketing with Mary R. Stagaman, associate vice president for external relations at the University of Cincinnati. In this discussion, she noted that good research and faculty buy-in are the two keys to effective marketing.
Chronicle of Higher Education. 1255 23rd Street NW Suite 700, Washington, DC 20037. Tel: 800-728-2803; e-mail:; Web site:
Publication Type: Journal Articles; Opinion Papers
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A