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ERIC Number: ED140286
Record Type: RIE
Publication Date: 1976
Pages: 127
Abstractor: N/A
Practices and Perceptions in School-Media Relations in the Midwest.
Brooks, Clair Everett
The purpose of this study was to investigate the perceived effectiveness of existing practices in school/media relations; to report on responsibility in school/media relations as perceived by superintendents of schools, the editors of daily newspapers, and television news directors; and to discover the perceived relative importance of each of 40 categories of school-related news items. Participants included superintendents of schools and media executives in communities of less than 200,000 in Illinois, Iowa, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin. Each community was served by a local daily newspaper and a local commercial television station. Data revealed that statistically significant differences were present among the three groups in question, with regard to the perceived effectiveness of established practices, perceptions of 6 of the 12 role responsibilities presented, and the perceived relative importance of 22 of the 40 categories of school-related news items. (Author/KS)
University Microfilms, P.O. Box 1764, Ann Arbor, Michigan 48106 (Order No. 77-1014, MF $7.50, Xerography $15.00)
Publication Type: Dissertations/Theses
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Ph.D. Dissertation, Iowa State University