In an electoral process in 1988 and 1989, voters replaced General Augusto Pinochet as leader of Chile. The use of political cartoons by both pro- and anti-Pinochet forces is explored in this paper. Cartoons have long been recognized as a form of mass communication. In the Chilean elections cartoons played an important role in the battle for the support of voters. Several cartoons are reproduced, and the ways in which their messages both inform and persuade are analyzed. (DB)