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A Comparative Study of Uncertainty Reduction Theory in High- and Low-Context Cultures.
Kim, Myoung-Hye; Yoon, Tae-Jin – 1987
To test the cross-cultural validity of uncertainty reduction theory, a study was conducted using students from South Korea and the United States who were chosen to represent high- and low-context cultures respectively. Uncertainty reduction theory is based upon the assumption that the primary concern of strangers upon meeting is one of uncertainty…
Descriptors: Communication Research, Cross Cultural Studies, Cultural Context, Cultural Differences