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ERIC Number: EJ1035289
Record Type: Journal
Publication Date: 2013-Oct
Pages: 5
Abstractor: As Provided
ISSN: EISSN-1077-5315
Effective Use of Facebook for Extension Professionals
Mains, Mark; Jenkins-Howard, Brooke; Stephenson, Laura
Journal of Extension, v51 n5 Article 5TOT6 Oct 2013
As the use of social media increases, Extension is challenged to stay relevant with cliental by using digital tools. This article illustrates how Facebook can be part of Extension's repertoire of methods for communication, program implementation, education, and marketing. This allows professionals to build social networking capacity with their cliental online and transfer that social capital to the off-line world. The capacity of Facebook users to develop Groups and Pages allows those with specific interests to connect for education, sharing, and socialization. Extension professionals should consider the opportunities provided by Facebook and how it can affect their program delivery.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A