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Download full textAparici, Roberto; García-Marín, David – Comunicar: Media Education Research Journal, 2018
In the 1970s, the publications of Alvin Toffler and Jean Cloutier were essential for the emergence of two concepts, prosumer and emirec, whose meanings have been mistakenly equated by numerous scholars and researchers. At the same time, the mercantilist theories linked to prosumption have made invisible the models of communication designed by…
Descriptors: Marketing, Mass Media, Information Technology, Communication Strategies
Guiñez-Cabrera, Nataly; Mansilla-Obando, Katherine – Comunicar: Media Education Research Journal, 2022
Reading is essential for learning in education. However, the digital revolution has transformed the ways to encourage reading and learning about books. People who generate and share content about books on social networks are the so-called booktokers, influencers on TikTok who have become an emerging phenomenon in this connected society. However,…
Descriptors: Social Media, Reading, Books, Internet
