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Showing 1 to 15 of 78 results Save | Export
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McArthur, Ellen; Kubacki, Krzysztof; Pang, Bo; Alcaraz, Celeste – Journal of Marketing Education, 2017
This study of job advertisements extends our understanding of how employers, rather than researchers, describe the specific skills and attributes sought in candidates for employment in graduate marketing roles in Australia. The article presents the findings of a content analysis of 359 marketing job advertisements downloaded in 2016, in two…
Descriptors: Foreign Countries, Employer Attitudes, Marketing, Publicity
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Rohm, Andrew J.; Stefl, Matthew; Saint Clair, Julian – Journal of Marketing Education, 2019
Academic programs and educators face numerous challenges related to teaching digital marketing. Today, the world of marketing is digital and marketing programs have struggled to maintain pace with the changes influencing marketing practice. The authors describe the M-School program at Loyola Marymount University, a program developed to address…
Descriptors: Marketing, Educational Change, Curriculum Development, Program Descriptions
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Spiller, Lisa; Tuten, Tracy – Journal of Marketing Education, 2015
Modern digital and social media formats have revolutionized marketing measurement, producing an abundance of data, meaningful metrics, new tools, and methodologies. This increased emphasis on metrics in the marketing industry signifies the need for increased quantitative and critical thinking content in our marketing coursework if we are to…
Descriptors: Social Networks, Marketing, Measurement, Data Collection
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Schiele, Kristen; Chen, Steven – Marketing Education Review, 2018
The purpose of this article is to demonstrate how marketing educators can utilize the design-thinking process to create an engaged, high-impact learning experience for students. The guidelines of the assignment outlined in this article show how marketing students can utilize the design-thinking process in order to create a mobile application that…
Descriptors: Marketing, Computer Software, Teaching Methods, Design
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Spears, Julia; Zobac, Stephanie R.; Spillane, Allison; Thomas, Shannon – Learning Communities: Research & Practice, 2015
This article aims to identify the marketing strategies utilized by Learning Community (LC) administrators at two large, public, four-year research universities in the Midwest. The use of digital media coupled with face-to-face interaction is identified as an effective method of marketing LCs to the newest population of incoming college students,…
Descriptors: Communities of Practice, Generational Differences, Interaction, Interpersonal Communication
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Carley, Maureen; Babb, Jeffry – Information Systems Education Journal, 2015
The digital revolution is upon us, bringing with it disruptive forces in every aspect of business and personal interactions. The business marketing function has become so technologically driven it is sometimes hard to tell where the boundaries between the Marketing and Information Systems disciplines lie. The new world of digital marketing has…
Descriptors: Marketing, Information Systems, Interdisciplinary Approach, Information Technology
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Fischbach, Sarah; Guerrero, Veronica – Journal of Marketing Education, 2018
Engaging students in the classroom is a struggle all faculty face especially in the age of modern technology. This article proposes a novel approach to engage and motivate students through the mobile business "on wheels" marketing concept. The growth in mobile business retailing (e.g., food trucks, mobile dog groomers, etc.) is an…
Descriptors: Business Communication, Retailing, Telecommunications, Handheld Devices
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Williams, David; Whiting, Anita – International Journal of Teaching and Learning in Higher Education, 2016
Because student engagement is believed to be a predictor of academic achievement, there is significant interest in discovering methods that will improve and increase student engagement at all levels of education. This study investigated the relationship between digital and social media usage and student engagement. In particular, this study sought…
Descriptors: Correlation, Marketing, Learner Engagement, Business Schools
Pulley, John – CURRENTS, 2009
At a time when the evolutionary pace of new media resembles the real-time mutation of certain microorganisms, the age-old question of how best to connect with constituents can seem impossibly complex--even for an elite institution plugged into the motherboard of Silicon Valley. Identifying the most effective vehicle for reaching a particular…
Descriptors: Electronic Publishing, Mass Media, Audience Analysis, Change Strategies
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Duffy, Katherine; Ney, Jillian – Journal of Marketing Education, 2015
Digital technologies pervade the higher education landscape as a way to build student engagement and enhance student learning and teaching. In practice, however, the ways in which these tools are implemented in marketing education appear to be ad hoc, rather than using a systematic approach to build engagement and provide students with the skill…
Descriptors: Educational Technology, Mass Media Use, Electronic Learning, Technology Uses in Education
Walker, Kristen L.; Kiesler, Tina; Malone, Summer – Online Submission, 2016
This project involved the development of a comprehensive and educational social marketing communications plan designed to help educate middle-school-aged youth about information use and abuse online. We achieved our goal of enhancing digital information literacy while developing critical thinking and creative communication skills for…
Descriptors: Middle School Students, Privacy, Information Utilization, Internet
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Snyder, Ilana; Jevons, Colin; Henderson, Michael; Gabbott, Mark; Beale, Denise – English in Australia, 2011
While schools have taught media literacy for many years, new challenges are raised by the growth of digital media and the sophistication of marketing techniques aimed at children. In response to a moral panic over the dangers posed by new media, schools have focused on cyber-safety education to reduce the incidence of phenomena such as…
Descriptors: Children, Marketing, Media Literacy, Grade 6
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Aparici, Roberto; García-Marín, David – Comunicar: Media Education Research Journal, 2018
In the 1970s, the publications of Alvin Toffler and Jean Cloutier were essential for the emergence of two concepts, prosumer and emirec, whose meanings have been mistakenly equated by numerous scholars and researchers. At the same time, the mercantilist theories linked to prosumption have made invisible the models of communication designed by…
Descriptors: Marketing, Mass Media, Information Technology, Communication Strategies
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Chang, Jen-Chia; Hsiao, Yuan-Du; Chen, Su-Chang; Tsung-Ta, Yu – Education & Training, 2018
Purpose: The purpose of this paper is to investigate entrepreneurial competencies of students in practicums within departments of electrical engineering and computer sciences (EECS) in universities of technology. In total, 71 faculty members who advised in entrepreneurial competitions in universities of technology were participants in the…
Descriptors: College Students, Engineering, Entrepreneurship, Departments
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Mains, Mark; Jenkins-Howard, Brooke; Stephenson, Laura – Journal of Extension, 2013
As the use of social media increases, Extension is challenged to stay relevant with cliental by using digital tools. This article illustrates how Facebook can be part of Extension's repertoire of methods for communication, program implementation, education, and marketing. This allows professionals to build social networking capacity with…
Descriptors: Social Networks, Educational Technology, Extension Education, Technology Uses in Education
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