The purpose of this study was to determine what effect price discrimination (differential pricing) would have on institutional gross-fee income. Enrollment and tuition data were gathered from all schools in one particular market area for the years 1969-72. In this situation it was determined that overall demand for higher education was highly inelastic with respect to price. Also, women showed greater inelasticity than men, and the percentage changes in price were so large (up to 200 percent) that it might be assumed that factors other than price might affect demand. After isolating price, perhaps the most important factor influencing demand is curriculum differences. The results are reported for related simulation study using transcripts of graduating high school students and five different pricing plans (Author/MSE)