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Padilla-Melendez, Antonio; del Aguila-Obra, Ana Rosa; Garrido-Moreno, Aurora – Computers & Education, 2013
The importance of technology for education is increasing year-by-year at all educational levels and particularly for Universities. This paper reexamines one important determinant of technology acceptance and use, such as perceived playfulness in the context of a blended learning setting and reveals existing gender differences. After a literature…
Descriptors: Blended Learning, Computer Attitudes, Adoption (Ideas), Models
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del Aguila Obra, Ana Rosa; Bruque Camara, Sebastian; Padilla Melendez, Antonio – Internet Research, 2002
Considers whether Internet technologies have led to competitive advantage for companies operating in traditional industries. Highlights include a literature review; using the resource-based view (RBV) of firms as a theoretical framework for an empirical investigation; and a survey that investigated Internet technologies and competitive advantage…
Descriptors: Competition, Foreign Countries, Industry, Internet